posted on August 27, 2012 by

Facebook Page Likes Are Important But Shouldn’t Be Your Only Online Marketing Tool

I’m not entirely sold that this the Facebook Page Likes marketing method applies to all types of businesses – however I do buy into the concept of:

a. Likes = social proof
b. Likes = “soft opt in”

On the downside – you are inside a walled garden that is 100% controlled by Facebook. They control how much of your content is pushed down to your likes.

It is not much of a stretch to imagine the day when Facebook Pages will only pass content to likes based upon a paid advertising relationship.

Facebook have only promised to remain free to join – there’s nothing that says they won’t (and I’m betting they will) charge an increasing number of businesses who want to push out content to those who’ve liked their sites.

So, yes – Likes = important. But more important is the content YOU control which should be your web site/blog.

 

How to build Facebook Fans to drive sales

Filed Under: Facebook Tagged With:
posted on June 28, 2012 by

Schulz Consulting on Facebook – Let’s Connect

Do you use Facebook? Perhaps the better question is – do you admit to using it?

If so – then you may want to look at our Facebook page because we feed it important links to content posted on our web site. This give you something to live for when you check Facebook and see three or four posts with technical updates about Sage 100 ERP.

The people pictured at the top of our Facebook page are from a February 2012 meeting of our 90 Minds Group at the DSD Business Systems offices in San Diego CA.

Connect with Schulz Consulting on Facebook or if you prefer follow the  Schulz Consulting RSS feed or connect with Schulz Consulting on Google Plus.

 

 

 

 

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posted on June 26, 2012 by

Stop Facebook Wall Spam

If you use the popular Facebook social media site you may notice on occasion that your friends’ walls have images that show they’ve been tagged in the image.

However upon closer inspection you’ll find that the friend isn’t even in the picture. What gives?

This is Facebook wall Spam.

The gimmick goes like this:

  1. Spammer finds a Facebook user with a lot of friends
  2. Spammer friends that Facebook user
  3. Spammer posts an image – and tags their new Facebook friend – while also inserting links to spammy sites they’re promoting

Once the image is posted – with the new friend tagged – all the many friends of the unsuspecting person will now see the image (because their friend was tagged in it) as well as the spammy link.

How to fight back?

ZDNET have published a detailed step by step procedure to tighten up your Facebook account. Essentially what you do is require anyone tagging you in a photo to receive your approval before it goes live on your Facebook wall. This removes the ability for anyone to tag and share on your wall to your friends – without you first approving it.

 

Here’s the full post with step-by-step details on tightening Facebook security  - How to keep Facebook spammers from hijacking your wall

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