April
25

For those who doubt the effect Social Media can have on their business

Posted By: Wayne Schulz    



While logged into my Facebook page I noticed this feed item from Scott Jordan who is the CEO of SCOTTEVEST.

While Scott’s a very smart marketer and has made some use of Steve Wozniak in ad campaigns this year – he’s probably not doing anything more on the web that’s costing significantly more marketing dollars than what he’s spent in the past.

Yet his sales and traffic to his online store are up 40% according to this status update that he just posted on Facebook.

Are you getting those results?

Scott eVest Social Media.jpg

Here’s a few observations on how Scott Jordan uses social media:

1. He’s everywhere – and he rarely uses his presence to push his product. But because he is so involved in the business it feels natural when he mentions that his product is on the Today Show or that one of his shipments was stolen (and subsequently recovered) from a customs clearing warehouse.

2. Scott has a video blog. Half the time it’s him out walking his two poodles saying hello to his neighbors. Sometimes it’s him skiing wherever he lives (I assume somewhere cold). The interesting point is the blog is never an infomercial to sell anything.

scott evest.jpg

Are Facebook, Twitter, Blogging and other Social Media “fads” a waste of time?

Not if you ask Scott Jordan. How about your company? Are you using these tactics to grow your business 40% in the worst economy many of us may ever see in our lifetime?

Link: Scottevest

PS – How do I even know this information? Because I took the time to setup a Facebook account and learn how it works. You’ve done that too – right?

© 2009, Wayne Schulz. All rights reserved. Sage 50, Sage 100, Sage 300 and Sage 500 are registered trademarks of Sage. Have additional unanswered questions about MAS90? You may contact Schulz Consulting here.

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Related posts you might want to review:

  1. 5 Reasons I Hope My Competition Skips GEN38 (Social Media) at Insights 2009
  2. Facebook, Twitter and Blogging – business time wasters or money makers?
  3. Twhirl beta makes Twitter a bonafide business tool
  4. Sage Insights 2009 Tip: You Do Have A Better Web Strategy Than THIS – Right?
  5. Sage Insights 2009 Facebook event page goes live

About

This entry was written by a Sr Consultant who has worked with Sage 100 ERP ( Formerly Sage MAS 90 and MAS 200) since 1986. He provides technical support to companies located throughout the United States on all versions of Sage 100 ERP Contact Wayne via our info request page.The views expressed on this site are solely those of the author and do not reflect the opinion or position of any other person or company. We are NOT in the business of providing tax, accounting or audit advice and you are advised to consult with your tax professional in such matters and not to rely on any information here as authoritative tax, technology or accounting advice. Information is subject to change without notice. Google+

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