While logged into my Facebook page I noticed this feed item from Scott Jordan who is the CEO of SCOTTEVEST.
While Scott’s a very smart marketer and has made some use of Steve Wozniak in ad campaigns this year – he’s probably not doing anything more on the web that’s costing significantly more marketing dollars than what he’s spent in the past.
Yet his sales and traffic to his online store are up 40% according to this status update that he just posted on Facebook.
Are you getting those results?
Here’s a few observations on how Scott Jordan uses social media:
1. He’s everywhere – and he rarely uses his presence to push his product. But because he is so involved in the business it feels natural when he mentions that his product is on the Today Show or that one of his shipments was stolen (and subsequently recovered) from a customs clearing warehouse.
2. Scott has a video blog. Half the time it’s him out walking his two poodles saying hello to his neighbors. Sometimes it’s him skiing wherever he lives (I assume somewhere cold). The interesting point is the blog is never an infomercial to sell anything.
Are Facebook, Twitter, Blogging and other Social Media “fads” a waste of time?
Not if you ask Scott Jordan. How about your company? Are you using these tactics to grow your business 40% in the worst economy many of us may ever see in our lifetime?
PS – How do I even know this information? Because I took the time to setup a Facebook account and learn how it works. You’ve done that too – right?